Ask More From Your Boots

The "Ask More From Your Boots" campaign for Native Shoes' Fall Winter 2021 collection highlighted that sustainability and style can coexist. As the first collection of boots with a focus on sustainability, there was a lot riding on this campaign. Deliverables included a series of videos and images to be used across the Native Shoes social media, website, digital advertising, and retail channels, aiming to capture the collection's energy and educate consumers about the innovative materials used.

I led the art direction and graphic design, with support from the Creative Lead. Collaborating with a Photographer, Videographer, Producer, and Stylist, we handled casting, location scouting, and moodboarding, culminating in directing the shoot. Post-photoshoot, I worked with the Marketing Team on photo and video editing, and coordinated with another Designer for the retail store and email newsletters.

The campaign aimed to attract eco-conscious customers seeking stylish, functional winter boots. The imagery and messaging needed a serious, elevated tone while retaining Native Shoes' bright, whimsical, and playful brand identity. Launched in October 2021, the campaign focused on brand building and customer engagement, ultimately reflecting Native Shoes' values and capturing the campaign's core message.