Metrin Skincare

Metrin is a skincare company with an 85 year legacy. They have loyal returning customers and a great product that is backed by real results and positive testimonials. They required a rebrand to honour their returning customers but also reach a younger demographic. They wanted their new brand to solidify their values (transparent, approachable, and science-backed), which wasn’t very apparent in the previous iterations of their brand. Their previous logo and packaging made their product appear clinical. The ultimate challenge would be to warm up their appearance and introduce a new generation to their fantastic product, without alienating their older patrons.

After conducting an audit of their previous brand, I developed a new one starting from overall concepts to colours, logo, font and eventually an overhaul of the packaging for their whole product line. One of the biggest decisions was the strategic new packaging for their flagship product, the Metrin® Skincare System. The main characteristic of the system is 5 steps, each with their own valuable purpose resulting in perfect balanced skin. Previously, each bottle looked identical except for the numbers 1-5 and their descriptive name (ex. “2 - Lathering Cleanser”). In order to make such a long process more fun, We gave each of the 5 steps their own colour and descriptive name (“Cleanse”, “Exfoliate”, “Hydrate”, “Protect”, and “Nourish”). On the labels, I brought prominence to the numbers to play up the 5-step process. Adding these changes not only made the products easier to use as the big numbers and different colours help to make it easier to know which bottle to grab next.

The 5 colours used for the Metrin® Skincare System became the primary brand colours and a custom pattern was made with them to be used throughout the brand. Aside from the flagship product, I also designed new packaging for their Men’s Skincare System, using the same colours on a black background. The updated Metrin Skincare brand has been in use since 2019. The new brand has been very well received by both stakeholders and the public.