Nostalgic Summer

“Nostalgic Summer” was the name of the Native Shoes 2022 summer campaign. The collection was inspired by summer childhood memories, featuring tie-dye and bright colours. I was tasked with developing the concept for this campaign that would show up on the Native Shoes website and social media.

The campaign imagery was shot in-studio with different sets, each with monochromatic props and backdrops in bright yellow and pink to help the vibrant shoes stand out. The models were styled in 90s inspired summer outfits in the same two colours. For each set, props could be interchanged to depict different summer scenes such as a backyard BBQ or a beach day.

The designs used bold type and eye-catching summer colours that offset the minimalistic and boldly colourful imagery. The final campaign featured banners across the entire Native Shoes website and a series of social media posts and stories.